Complejo Lomas – Branding for a sports complex
About the project:
Complejo Lomas is a sports and recreational venue offering football pitches, a padel court, and a top-level event hall. It combines modern infrastructure with a friendly atmosphere, designed to deliver quality sports and social experiences for the whole family.
Our work:
Development of a visual identity based on the intersection of three circles, symbolizing the different areas of activity within the venue: sport, recreation, and community. This graphic concept communicates unity, dynamism, and the energy of a space that brings together people, disciplines, and experiences. The identity was applied to apparel, signage, social media, and promotional materials.
2022
